A Randstad client in Washington, DC is seeking a creative and performance-driven Email Marketing Copywriter to craft compelling email content that drives engagement across marketing campaigns, lifecycle journeys, and transactional touchpoints. This role requires a strategic thinker who can adapt brand voice for diverse audiences, write impactful subject lines and preheaders, and collaborate with cross-functional teams to shape cohesive email experiences that align with campaign objectives and performance goals.
Key Responsibilities:
Write clear, persuasive, and on-brand email copy for marketing, transactional, and lifecycle communications
Develop subject lines and preheaders that increase open rates and user engagement
Adapt tone and messaging to resonate with various audience segments
Collaborate with designers, CRM managers, and strategists to deliver cohesive and effective email content
Ensure copy aligns with campaign goals and brand standards while maintaining a balance between creativity and performance
Apply storytelling techniques that capture attention and encourage user action
Incorporate accessibility best practices into email content
Leverage knowledge of email platforms (e.g., Salesforce Marketing Cloud) to optimize message format
Use performance metrics to inform content improvements
Support copy needs across all stages of the customer journey
Required Skills : Editing
Basic Qualification :
Additional Skills :
Background Check : No
Drug Screen : No