Marketing information manager Job at Michael Best, Milwaukee, WI

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  • Michael Best
  • Milwaukee, WI

Job Description

Full job description

The Position

Michael Best is seeking a Marketing Information Manager. The Marketing Information Manager is responsible for development, execution, and continuous refinement of multi-channel client acquisition through the Dynamics platform and the development of programs, roadmaps, and client relation strategies. As a highly collaborative role, the Marketing Information Manager inspires others to embrace the value of the technology as well as the changing landscape of the industry and it’s evolving technologies. This position demands extensive cross-functional collaboration, good communication skills, excellent project managerial skills, creative skills, and a process-focus aptitude to effectively execute multiple responsibilities and deliverables.

What You'll Be Doing

Leveraging existing and new technologies the Marketing Information Manager develops and maintains systems and processes to gather, protect, and utilize client and prospect relationship data. The Marketing Information Manager is primarily responsible for developing and executing a robust set of data management processes, ensuring data accuracy, cleanliness, and usability within Dynamics CRM. This role works with others in the Marketing Business Development department and others across the firm to create and maintain an effective database of clients, prospective clients, referral sources and pipelines in the firm’s Microsoft Dynamics CRM. Essential duties include:

  • Manage the daily operations and administration of the CRM system, ensuring smooth functionality and user support
  • Guide Dynamics CRM data collection and campaigns and introduce new capabilities for the purpose of meeting emerging business needs and market trends.
  • Monitor CRM performance and identify opportunities for optimization, including workflow enhancements and process improvements.
  • Ensure data accuracy and integrity within the system through regular audits, data cleaning, and adherence to best practices
  • Manage the execution of multi-platform marketing campaigns by delegating tasks to cross-functional teams.
  • Develop and maintain ancillary tools to assist in data driven decisions. These include PowerBi reports and dashboards, Power Apps, and data augmentation and integrations such as enrichment platforms.
  • Develop and deliver reports and insights from CRM data to inform business decisions and client development strategies.
  • Develop and present post-campaign analytics to stakeholders, including data driven insights and recommendations for strategy improvement.
  • Collaborates with Business Development Managers to establish clear standards for use of firm data.
  • Develops and maintains other databases as required by the business development and strategic growth efforts of the firm.
  • Performs other duties as assigned.

Job Requirements:

Knowledge Base & Education:

  • Minimum five years’ experience managing a Microsoft Dynamics CRM system required; experience with a professional services organization preferred.
  • Expert in Microsoft Dynamics and HSO/Legal360 platforms.
  • Understands necessary information, processes and procedures to carry out complex deliverables.
  • BA or BS Degree required. Technology or marketing major preferred.
  • Strong technology and analytical skills. Good organizational skills and a positive attitude required.
  • Extensive Microsoft 365 application skills required, including database administration, Power Apps, PowerBi, Microsoft Dynamics, and model-driven service architectures.
  • Interest and aptitude for technology solutions strongly preferred.

Adaptability:

  • Maintains appropriate focus on outcomes and accomplishments, even as goals adapt to changing business needs.
  • Ability to work well under pressure and meet tight deadlines
  • Ability to work well independently as well as effectively within a team

Collaboration:

  • Ability to develop relationships and foster teamwork at all levels of the Firm
  • Strong team player, capable of collaboration as well as independent work.

Communication:

  • Recognizes the essential value of continuous information exchange. Always maintains calm and professional communication.
  • Ability to manage confidential information and sensitive situations with tact and discretion

Problem Solving Skills:

  • Ability and confidence to identify and analyze issues, make decisions, and initiate actions/solutions
  • Agility to respond to unexpected challenges, including proactively developing innovative solutions to complex problems while maintaining a professional demeanor

Professionalism:

  • Views the firm through the eyes of the customer and goes out of their way to proactively anticipate and meet customer requirements
  • Ability to maintain composure and demonstrate good judgment

Other:

  • Valid authorization to work in the U.S.


The Company

This is an opportunity to work with the Best . We are Michael Best & Friedrich, LLP . We are a full-service law firm with more than 350 lawyers and technical professionals who work in collaborative, interdisciplinary practices to serve clients around the world.

We work with companies in all kinds of industries, as well as trade associations, nonprofits, educational institutions, governments, family trusts, and high-net-worth individuals. Since our firm’s founding in 1848, we’ve continuously evolved to meet our clients’ changing needs and expectations. One thing remains the same: For generations, clients have relied on Michael Best for exceptional legal service and business acumen.

The Location

We have offices in Wisconsin (Milwaukee, Madison, Manitowoc, Waukesha); Illinois (Chicago); Utah (Cottonwood Heights, Salt Lake City); Colorado (Denver, Broomfield); Texas (Austin); North Carolina (Charlotte, Raleigh, Wilmington); and Washington DC . Our contemporary office spaces are ideal for concentration and collaboration; supporting our culture of working together to make great things happen for our clients. This position can be located in any of the Michael Best offices.

Why You Should Apply

At Michael Best, we are proud to offer a comprehensive and competitive Total Rewards package that provides a variety of resources designed to enhance its employees’ overall well-being, both at work and at home. Competitive base pay, outstanding benefits, opportunities for learning and growth, programs designed to help you plan for the future, and perks that inspire your downtime are all part of our total compensation package.


Learning and Growth

  • Challenging and Dynamic Role
  • Career Development Planning
  • Professional Growth Opportunities
  • Performance Management and Coaching
  • Specialized Training Programs


Health & Wellness

  • Medical
  • Dental
  • Vision Care
  • Health Savings Accounts
  • Flexible Spending Accounts
  • Wellness Program
  • Employee and Family Assistance Program


Total Compensation

  • Competitive Base Pay
  • Annual Merit Review/Incentive Pay
  • Outstanding Benefits
  • Generous PTO Plus 9 Paid Holidays


Planning for the Future

  • 401(k) with Company Contribution
  • Short Term Disability Plan
  • Long Term Disability Plan
  • Life Insurance
  • Critical Illness Insurance
  • Parental/Family Leave


Culture and Workplace

  • Respected organization with Collaborative Culture
  • Growing Firm with an Exciting Future
  • Contemporary Work Environment
  • Positive and Respectful Work Climate
  • Performance Recognition


To be considered for this position, please submit an application via our online portal.

Michael Best & Friedrich LLP, Michael Best Strategies LLC, and Michael Best Consulting LLC (collectively known as "Michael Best") are steadfastly committed to providing equal employment opportunity and maintaining a workplace for employees and applicants for employment that is free from discrimination based upon age, race, religion, color, disability, marital status, sex (including pregnancy), national origin, ancestry, ethnicity, sexual orientation, gender identity or expression, genetic information, veteran or military status, or any other status protected by applicable federal, state, or local law.

If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, please contact our Recruiting team at 414.225.4999 or careers@michaelbest.com to let us know the nature of your request and your contact information.

Job Tags

Holiday work, Full time, Temporary work, Local area, Work from home, Flexible hours,

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